项目作者： makar-evdokimov
项目描述 ：
This repository contains the model developed by my team as a final project in the course "Machine Learning in Marketing" offered by School of Economics and Business, Humboldt University of Berlin in Winter Semester 20/21. The task was to build the algorithm searching for the offering of discount coupons to the shoppers that maximizes the expected revenue of a grocery store on a successive week. Final coupon offering includes the discounts on 5 different products (the total product range is 250) for each of 2,000 shoppers, choice of discounted products and discount sizes is shopper-specific. The given data includes several datasets containing purchasing histories of the shoppers over the previous 90 weeks, product prices and the history of coupon offering and redemption.
高级语言： Python
项目地址: git://github.com/makar-evdokimov/HU_MLiM_Final_Project.git
